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Newport
Find your pleasure
The Problem
For years Newport had kept it "street level," making the brand increasingly out of touch with its core consumers and a cultural dinosaur.
A prior rebrand had lost the spirit of pleasure and the color green, both once the core aspects of the brand. How could we restore the greatness and adapt in a way brand fans will love?
The solution
Keep focus on what matters in the brand: its iconic green and its focus on pleasure. Say less, show more - because pleasure should be easy.
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