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Abbott Labs
A world of health
The Problem
Abbot Labs has a great midcentury logo and life changing products, but their individual brands were not telling a cohesive story and their looks were dated. Their CEO was fired up about repositioning their brand as a consumer health brand and to shake off their roots as medical ingredient products. With so many types of products and divisions how was this all possible?
The solution
Abbot creates a world of products that make you healthy, so we built a world of health.
We created a visual identity system company wide that is friendly, engaging and positive.
It gives easy categorization and selection options to consumers as well as engages with people where health really matters.
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