I've spent two decades in advertising and branding at big agencies, small shops, and in-house. One thing's constant: everything changes, so I do too.
I started at DDB and Leo Burnett right when digital was taking off. That timing put me in the middle of the industry's shift from traditional to interactive, and eventually to building lasting brands across every channel.
Whether I'm developing enterprise platforms, creating branded content, directing shoots, or concepting experiential work, I stay curious about emerging tech and focused on real engagement. That approach—adaptable, experimental, always creative—shapes how I tell stories and integrate AI and new media into marketing.
I've worked across digital, social, experiential, content, print, and TV. Whatever the medium, I ask the same question: how do we make this connect? The goal is work that resonates creatively, lands culturally, and actually works.
Let's connect if you think great ideas happen where simplicity meets storytelling and culture.
About
My work has taken me around the world. From Minneapolis to LA, Paris, Chicago, Germany, and NYC. Let's connect if you think great ideas happen where simplicity meets storytelling and culture.
