Resume / CV
Passport Brand Design / VML
Group Creative Director
2023-2025
I was responsible for the consumer and business facing retail, advertising, and trade marketing programs at Juul Labs in addition to the design of trade show programs, collateral and brand design development. In 2018 I introduced a retail categorization and strategy system that is widely implemented as the foundation of JUUL Labs' retail approach.
I worked with a variety of vendors across the globe developing advertising campaigns, retail concepts for owned retail and channel retail.
Focusing brand development as well, I was instrumental in establishing a clean, modern, and adult approach to marketing within the company.
JUUL Labs
Creative Director
2018-2023
I was responsible for the consumer and business facing retail, advertising, and trade marketing programs at Juul Labs in addition to the design of trade show programs, collateral and brand design development. In 2018 I introduced a retail categorization and strategy system that is widely implemented as the foundation of JUUL Labs' retail approach.
I worked with a variety of vendors across the globe developing advertising campaigns, retail concepts for owned retail and channel retail.
Focusing brand development as well, I was instrumental in establishing a clean, modern, and adult approach to marketing within the company.
Leo Burnett
Creative Director
2016-2018
Creative director on the Philip Morris International business in charge of the L&M global account. I directed creative and execution for the 3rd largest tobacco brand in the world.
In charge of day to day management of the creative team as well as presentations director-level to clients, as well as orchestrating and executing the production of all above the line communication and consumer engagement for L&M.
Arc Worldwide / Leo Burnett Associate Creative Director
2010-2016
My main client was Intel for whom I created above and below the line projects ranging from module creation and design, web design, 3D animated movies, retail installation and online advertising. I focused specifically on running Intel's interactive department at Arc and contributing to the innovative marketing programs.
During this time I also created work for Philip Morris USA, Samsung, Purina, Coke, Allstate and DeVry University, and Raytheon.
Ogilvy, Team One, Tribal DDB
Art Director
2008-2010
Starting out my career in a variety of clients from McDonalds Winter Olympics and Shrek-focused McNuggets content, to a big TV campaign for Duracell that still has elements in use to this day. I learned fundamentals from the best and very am thankful for the opportunities given and lessons learned in this stage of my career.