Resume / CV
Embiggen
Creative Director
2025–Present
AI-powered independent creative studio built on a simple premise: senior creative direction shouldn't require a 30-person agency. With AI as a force multiplier, I deliver brand thinking, campaign work, and identity systems at a speed and scale that agencies can't match — without sacrificing craft or strategy.
Senior strategy. Less agency. More impact.
Passport Brand Design / VML
Group Creative Director
2023-2025
Creative lead for a major U.S. consumer brand generating $5B+ in annual revenue.
— Spearheaded a full-scale rebrand of an iconic American company, reversing decades of visual and strategic stagnation
— Built and directed a multidisciplinary creative team; restructured creative process to reduce revision cycles and accelerate delivery
— Crafted board-level strategy decks and brand vision storytelling for an $80B+ market cap company's C-suite
— Developed end-to-end integrated campaigns for multiple new product launches: packaging, retail, advertising, and go-to-market execution
JUUL Labs
Creative Director
2018-2023
Led all consumer and retail creative for one of the most scrutinized and fastest-moving brands in the country.
— Defined and scaled the visual identity and retail design system across hundreds of points of sale nationally
— Introduced a retail categorization and strategy system in 2018 that became the foundation of JUUL's entire retail approach
— Directed integrated campaigns across digital, social, experiential, and trade channels
— Built and managed a senior in-house creative team through periods of hypergrowth and organizational transformation
— Developed brand frameworks unifying messaging across consumer, retail, and B2B audiences
Leo Burnett
Creative Director
2016-2018
Led global creative direction for L&M — the third-largest tobacco brand in the world and a flagship in the Philip Morris International portfolio.
— Directed end-to-end campaign development across TV, print, OOH, and digital for international markets
— Managed and directed a cross-functional creative team across art direction, copy, and production
— Served as senior creative partner to Philip Morris International stakeholders, leading director-level presentations and shaping long-term brand strategy
— Delivered work across culturally diverse markets across Europe, Asia, and beyond
Arc Worldwide / Leo Burnett Associate Creative Director
2010-2016
Leo Burnett's integrated marketing arm — where I learned to build brands across every channel simultaneously.
— Intel Interactive Lead : Directed all of Intel's interactive marketing at Arc across web design, online advertising, 3D animated content, and modular retail installations
— Conceived and launched LM.com, the first-ever web presence for L&M, one of the largest tobacco brands in the U.S.
— Delivered campaigns and digital solutions for Samsung, Coca-Cola, Allstate, Purina, and the broader Altria portfolio
— Built cohesive brand experiences from digital to physical, above and below the line