Intel
The Intel Experience at Best Buy
The Problem
Intel sells a product that is inside of other products. Its often in things people aren't even aware that it's in. How does a consumer supposed to pick products with Intel inside without even knowing where it is or why it would matter?
The solution
We made a "petting zoo" for technology where in the place where people are already daydreaming about tech: inside Best Buy stores. We created a modular playground for Intel to showcase emerging technologies such as augmented reality, 3D printing, and Ultrabook PCs.
In the process we created the animated table, a custom interactive retail unit that combines four 50 inch touchscreen displays into an interactive exhibit that allows users to connect to and interact with special events within the experience.
Launching with a remix experience featuring Grammy Award winning artist Ne-Yo users could remix a live video along with Ne-Yo, highlighting the unique features of Intel Ultrabooks.
