Duracell Ultra

The Problem

To introduce the most powerful Duracell battery ever we needed to make some changes. The stop-motion puppet bunny mascot, while beloved, was also aging and stiff.

And to make things harder, a more powerful battery sounded possibly dangerous to consumers.

The solution

We created a next generation bunny, more flexible, more expressive, and just a tad bit cuter.

And then we joined bunny after bunny to create easy to

recognize, visually arresting metaphors for the power of Duracell.

And all while keeping the tone positive and fun.

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